K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art.
K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience, art and culture in the regions so as to create a unique K11 multicultural living area.
Various green design and technology concepts are taken into account in the interior architecture of K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are inspired to consider the intimate relationship between human and nature.
A global high-end lifestyle brand operator under New World Group, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature.
K11 is an Art Playground - where culture, entertainment, shopping and living revolve around art. It is where ideas, trends and lifestyles collide to form new ideas and new inspirations.
Moreover, it is also a place to have fun, where people can enjoy art with a warm heart and a smile on their face.
At K11 we believe in Art, and we believe in the forces that bring it to life. In addition to our permanent collection of local and international artists’ work,
we also allow the public to appreciate art during their shopping and leisure time by providing various multi-dimensional spaces.
It is where ideas, trends and lifestyles collide to form new ideas and new inspirations. Moreover, it is also a place to have fun, where people can enjoy art with a warm heart and a smile on their face.
At K11 we believe in Art, and we believe in the forces that bring it to life. In addition to our permanent collection of local and international artists’ work, we also allow the public to appreciate art during their shopping and leisure time by providing various multi-dimensional spaces.
We celebrate the connections between Art, People and Nature. With art to draw us together and inspire us, we emphasize human connections by creating a unique multicultural living area. We also utilize green concepts and technology and integrate them into all aspects of what we do, from sustainable systems to local plants, we bring more organic life into our spaces, resulting in a perfect integration of natural space and culture.
After all, art is made by people for people. All people. We pull art out of museums and galleries and put it onto the streets, into shops, into people’s hands and minds. Art for all. All for art.
We use art as our inspiration to create theatrical experiences, bringing art to life in ways that you can touch, feel and be excited by. We want our visitors to feel swept up into the action, to feel like a part of our show, simply by being at K11.
By harnessing this creative energy and providing a platform for local artists and art lovers, K11 aims to help homegrown talent connect with the international arts scene – putting K11 on the world map not only as a patron of the arts, but as a driving force behind it.
K11 is energetic, vibrant, bold, original, eclectic, sometimes provocative but always playful. To guests, K11 promises creativity, stimulation, excitement, novelty – energy unleashed. Sometimes unpredictable but always dazzling.
In art we meet. In art we shop. In art we play.
In art we live.
The name of K11 stems from the Eastern philosophy of “the co-existence of nothingness and substance” and is intrinsically neutral. It is rich in meaning and stimulates boundless interpretations.
The unique and neutral meaning of K11 will be varied according to each person’s perceptibility and sensitivity, with which all K11 projects will bring to their visitors a sensory experience.