Mr Adrian Cheng founded the brand K11 in 2008 with a focus on three core values, Art, People and Nature. He then founded the K11 Art Foundation in 2010 and built two art villages in Wuhan that serve as an incubating springboard to groom young emerging contemporary Chinese artist and educate the mass about art and creativity. Adrian believes that art is for the mass and he successfully merges this with commerce and created a sustainable “art x commerce” K11 business model, creating a museum retail concept, offices and residences in Greater China. The flagship K11 in Hong Kong and Shanghai were launched in December 2009 and June 2013 respectively. The K11 Multi-Cultural Living District in Wuhan and K11 ECO HOME in Beijing were opened in 2010. Art villages in Wuhan were opened in August 2009 and December 2011. Adrian is keen to further develop this innovative concept with 16 more projects in 8 cities across China, including Wuhan, Shanghai, Shenyang, Beijing, Guangzhou, Tianjin and Ningbo providing a total gross floor area of over 1.4 million sq m.