This is the first time for Tianzhuo Chen to exhibit his work outside the gallery environment, as well as his first time modulating artistic language in a way meant to be read and understood by a much wider audience, making the exhibition an attempt to negotiate its own environment. “This is my first solo exhibition in Hong Kong, also my first time working with a large-scale installation outside the gallery environment; I am grateful to K11 for the support and the opportunity to let a much wider audience to learn about myself and my work. Through this exhibition and the endearing character of WAWADOLL, I hope to break away from conventions by introducing youth culture and subculture to Hong Kong’s mainstream society. I invite everyone to join this wild party to help change the established conception of Christmas and find fresh personal meaning in Christmas, a holiday season that has been shrouded by consumerism,” said Chen.

On the designated dates in November and December, K11 shoppers can revel in remixed Christmas carols, complemented with smoke and lighting effects around the giant WAWADOLL. In addition, WAWADOLL will be found throughout every corner of K11. When shoppers arrive at the mall’s main entrance, they will see a giant WAWADOLL glowing through the display window, welcoming everyone to enter a fantastic world of Christmas. Upon entering the ground floor Atrium, shoppers will be greeted by a 6-metre tall Christmas tree, featuring glittering stars and a gigantic WAWADOLL with neon rays beaming from her mouth. After taking photos under the Christmas tree, shoppers can unwind and get into the Christmas spirit at Art Café in the Atrium, where they can enjoy the outer space décor, Belgium chocolates from Frederic Blondeel and coffee, while appreciating the WAWADOLL decorations. On designated dates in December, 11 WAWADOLLs will perform art shows at different locations in K11 in a bid to offer shoppers countless pleasant surprises.

During the Exhibition period, K11 will collaborate with tenants to bring about a whole new series of WAWADOLL merchandises; Klub 11 members can use Klub points to redeem a variety of K11 limited-edition WAWADOLL merchandises, including rugs, tote bags and bookmarks. True to its commitment to drive local creativity through collaborations with local art & design groups, K11 worked with local design brand POSTalk to create the WAWADOLL bookmark, which combines the edgy WAWADOLL with traditional craftsmanship of Paper Art. In the spirit of sharing seasonal joy with others, shoppers can pose for pictures at the giant wall on level B2 while wearing a WAWADOLL mascot head. Shoppers may even win a WAWADOLL gift by uploading photos to social media platforms with the #k11hk hashtag. Furthermore, to send the festive spirit to a fever pitch, shoppers can log into an interactive photo booth on the same level through their Facebook account and be transformed into WAWADOLL as they capture happy moments with their friends. Photo printing is available on the spot.