Showcase of Over 100 Subversive Designs

First Public Voting for Young Talents Award

From Personal Works to Brands, Hatching a New Generation of Fashion at K11

Press Photos Download Link: https://www.dropbox.com/sh/ns7awl4rm1xtn08/AACmi21rIliaH1BAmXxombLea?dl=0

【4 July 2017, Hong Kong】K11 strives to nurture local fashion and groom creative talent. This summer, the FASHION NEXT Exhibition and its public programs construct a creative exchange platform for the new design forces – from supporting the local design of the new generation, to starting their own brand. K11 invites the public to embrace the striking power of new fashion design forces!

This summer, we are for the first time ever the co-organizer of the Young Talent Award Ceremony 2017, the first public fashion show that spans indoor and outdoor, as well as the fashion exhibition that displays works of past winners and current nominees to showcase fashion masterpieces of exceptional creativity, all under the auspices of Hong Kong Fashion Designers Association (HKFDA).Other activities include Technological and Higher Education Institute of Hong Kong (THEi) Graduation Exhibition, Illustration Exhibition by Kitty N. Wong, Kulture Salon11 interdisciplinary exchange forum, Fashion Mart weekend creative market, and debut of several local designer brands at K11 in July.

In addition, Baekmidang just landed in Hong Kong with a pop-up store from July 2017. Capitalizing on the rich knowledge of milk products from Namyang Dairy Products since 1964, Baekmidang’s ice cream and ice cream cones have elevated the dessert onto the level of artwork, one that gives both gastronomic and visual pleasures.

FASHION NEXT Exhibition Details

Photo	Activity
《INTO THE FLAME》- Singchin Lo 《Twisted Time》- Kay Kwok	K11 & Hong Kong Fashion Designers Association (HKFDA) to Co-Organize Young Talent Award Ceremony 2017 For the first time ever, K11 will co-organize the Young Talent Award Ceremony 2017, an annual event held by HKFDA. To showcase fashion of exceptional creativity, there will be a series of exciting events, featuring nominated works for the prominent design award, which boasts a proud history of over two decades.First Ever Public Voting AwardTo celebrate the notable event, HKFDA has invited celebrated designers including Janet Cheung (Chief Judge), Karen Chan, Meiyi Cheung, Simon Choi, Arthur Lam, Hidy Ng, Florence Tse, Kevin Yeung, Benny Yeung and Isaac Yuen to join the judging panel to select the most promising new designer. This year also sees the debut of a public voting, which engages the public to vote for their favorite design talent from a selective collection of shortlisted works!Event details: To be announced in August. Stay tuned to K11’s Facebook page.   HKFDA Young Talent Award Past Winners Showcase A pop-up fashion showcase of the works of ten previous winning designers will be featured at K11. Past winners of the Award, such as Singchin Lo, Kay Kwok, Holly Lai, Key Chow, Pakho Lee, Kenneth Cheung, Cole Chung, Michelle Lin, Lam Kin Yan and Mickey Lee Fashion Illustration Award winner Alexander Tsang have risen to stardom in both local and international fashion scenes. Every year, the Award witnesses and anticipates the birth of a new fashion era. Date: 6 July - 25 September Time: 10:00am – 10:00pm Location: K11 G/F and B1/F   K11 x HKFDA Young Talent Award Ceremony 2017 Fashion Show This year sees the Young Talent Award panel interview and ceremony going to K11 for the first time. A fashion show will take place at K11, spanning indoors and outdoors from the piazza to the atrium and to the runway on 1/F, where the works by 20 new design forces will be showcased. Date: 25 August (Fri) Time: To be confirmed Location: K11 Piazza, Atrium and 1/F   HKFDA Young Talent Award 2017 Finalists’ Works Exhibition Fashion has always been viewed as a recurrence of styles. But how do designers impart new ideas to fashion as they capture changes in lifestyle, technology, craftsmanship, trends and thoughts in their design, thereby inspiring new generation of designers in this continued enterprise to tread new ground? “NEXT” is our key word, which stands for next generation creations. In this exhibition, the audience will observe the evolution of the idea of fashion, engage in the playful experiment of design in fashion, and witness the birth of a new star in local fashion industry. In this exhibition, featuring designs by 20 rising stars from 5 higher education institutions in Hong Kong.   Date: 26 August – 21 September Time: 12:00nn – 10:00pm Location: chi K11 art space (K11, B2/F)
Photo credit: Lau Hoi Yan	THEi Graduate Exhibition 2017 The fashion design graduate exhibition is an annual event organized by the Technological and Higher Education Institute of Hong Kong (THEi). Showcasing graduate works of more than 60 graduates with the theme “Fashion Metamorphosis”, the works demonstrate creativity, intellectual capability, and skillful craftsmanship. This exhibition not only serves as an immediate platform for young designers, but also offers industry partners and the public an opportunity to spot rising stars.Date: 6 July - 6 AugustTime: 12:00nn - 10:00pmVenue: chi K11 art space (K11, B2/F)
	Coolest Tastes of Summer Fashion – Illustration Exhibition by Kitty N. Wong K11 joins hands with local art illustrator Kitty N. Wong by commissioning 11 fashion illustrations in the theme “Trendy Tastes” for the FASHION NEXT exhibition, where local snacks and Western desserts for summer are transformed into quirky trendy looks! “Miss Ice-cream”, “Miss Iced Lemon Tea”, “Miss Tofu Pudding” and “Miss French Toast” are highlights among her tasty works.Kitty N. Wong is a Hong Kong based artist and fashion illustrator. Her work frequently features stylish girls with larger than life eyes, retro patterns and a splash of quirky commentary. She received Perspective's '40 Under 40' award. Her illustrations have been commissioned by different fashion and beauty brands and were exhibited internationally. She has recently finished artist-in-residency at Town Hall Gallery in Melbourne, Australia.Date: 6 July - 18 AugustTime: 10:00am – 10:00pmLocation: K11 Showcases (G/F, 1/F, 2/F)
	Kulture Salon11   The Transformation of FashionThe tech boom that marked the beginning of the Digital Age at the turn of the 21st century has revolutionized our lifestyle, daily habits and values. As haute couture and slow fashion dramatically evolved into the disposable fast fashion of today, the once-progressive timeline that sets fashion visionaries ahead of their times has now become virtually non-existent. We start asking the ironic question, “Is fashion still ‘in fashion’?”Debuting the theme “The Transformation of Fashion” in the 2nd quarter, Kulture Salon11 invites renowned fashion icons, music and cultural professionals to explore the interrelationship of trend, style and pop culture in multiple angles via images, writing, music and everyday life.Topics1. Transcendent2. Trans-culture 3. Transmission 4. Trans-gender Date: 5 August (Sat) Time: 1:00pm – 6:00pm Venue:K11 Piazza RSVP for free: https://goo.gl/z2j2G2

FASHION NEXT – K11 Trending Now

	1st in HK Artisanal Ice CreamMade with 100% Organic Milk from the FarmBaekmidang lands in Hong Kong with a pop-up store, bringing healthy and delicious treats of over a hundred flavors to customers.Capitalizing on the rich knowledge of milk products from Namyang Dairy Products, its parent company established in 1964, Baekmidang is the name behind an exceptional constellation of desserts. The signature milk ice cream, made with 100% organic milk from the farm, carries the sincerity of farmers and the freshest taste from nature in every bite. Designed with precision, Baekmidang’s ice cream and ice cream cones have elevated the dessert onto the level of artwork, one that gives both gastronomic and visual pleasures.Date: 1 July – 25 SeptemberTime: 10:00am – 10:00pm Location: K11 Atrium
Klass Glass Kismet production	Fashion Mart Weekend Creative MarketThis summer, K11 offers new generation fashion designers a creative exchange platform with Fashion Mart. Pop-up stores of more than 20 local designers and handcraft brands will be set up in support of new local fashion design forces, including young designers and illustrators of post- 80’s and 90’s generation.One of the handmade lampworking glass brand, Klass Glass      would like to promote the beauty of these art works with thousands of years of history by showing their own art pieces to the world. Every single art piece is purely handmade and are unique. Their designs are mainly inspired by the universe and nature, to see a world in a grain of sand. Another popular designer brand, Kismet Production was founded by local designer Kitty Siu. Each piece is handcrafted which offers the client a unique experience in expressing their individuality and recapturing moments from their youth in the form of wearable origami collector’s pieces.Date: 8 - 9 & 15- 16 July; 5 - 6 & 12- 13 August;2- 3 & 9- 10 September (Weekends)Time: 11:00am - 10:00pm Location: K11, 1/F & 3/F
Oplus2 HaKGrid	New Design Brands Launching in JulyK11 is the incubator of home-grown design, providing opportunities for local designers to express their creativity in a trendy context. At K11, designers can showcase and sell their own products, run their own store and receive instant feedback from their audience.FASHION NEXT sees Otto launching his first store in K11’s Design & Living Zone for his brand Oplus2. A bright protégé of acclaimed designer LuLu Cheung, Otto assists in the ready-to-wear design of the brand LuLu while running an online store for Oplus2, his own line that revolves around the nature.Another brand to be launching in K11 Select is HaKGrid, the first collaboration of two renowned local brands: Hak and Grid By Host. Adhering to the notion of “less is more”, Wong Wai Ling, the mastermind behind Hak, focuses on simple yet timeless design, with a nod to modern and indie elements. Grid By Host’s Chief Designer Stanley Cheng has been passionate for architecture since childhood. As an architecture graduate from UC Berkeley, his works form a dialogue between architecture and fashion, in which modern edifices are a frequent reference. The store of the two designers also showcases other well-known local design labels, including Le Eye, a favourite backpack brand popular among young hipsters, as well as the stylish shoe brand Francoy.   Date: Mid-July Location: K11 Select (1/F) and Design & Living Zone (3/F)
	FASHON NEXT Interactive Digital Treasure Hunt: Over 600 Complimentary Ice Creams!K11 presents a creative interactive treasure hunt for FASHION NEXT to stimulate the eyes and the tastebuds! Everyone is invited to join the game; simply visit K11 concierge to collect a color filter, with which you can use to search for special messages from the on-site electronic screens. Snap and upload the screenshots according to the instructions provided. You will have the opportunity to receive a free Baekmidang ice cream cone!Date: 15 July - 14 AugustDaily redemption period: Session 1: 12:00nn - 4:00pm (Daily quota: 10) Session 2: 5:00pm - 9:00pm (Daily quota: 10) Treasure Hunt location: Electronic screens at K11 Natural (2/F), K11 Select (1/F) and Entrance (B2/F) *Please refer to the terms and conditions on site.
	K Dollar – The New Payment Method that You Can’t MissDo you know you can earn money by shopping at K11 Hong Kong?From now until 30 September 2017, as a Klub 11 Gold Member, you can convert 100 Klub Points into 1 K Dollar and spend it as HKD1 instant cash at over 40 participating merchants.With our “K11 HK” mobile app, you can easily enjoy this new means of payment!For more details and participating merchants, please view https://goo.gl/BKiura.

K11 Performances

MOVIE11 PREMIERE: Personal Cinema Al FrescoSaturday Special: Outdoor Screening ExperienceMOVIE11, a platform where worldwide independent films are shown outdoor, has rung up the curtain with a view to promoting independent cinema.This summer, MOVIE11 features a selective array of local short films under the umbrella of “City ‧ Image”, bringing together the multifaceted essences of Hong Kong through motion pictures and talks. It presents an extravaganza of powerful narratives of local identity, a treasure hunt of hidden gems in the city. In parallel, MOVIE11 will play host to a film poster exhibition which the audience will enjoy a nostalgic visual journey through the history of local cinema.Date: 22 July (Sat)Time: 3:00pm – 6:00pm Venue: K11 Piazza RSVP for free: https://goo.gl/g2Rnou

musiK11- “WE ARE CONNECTED: INDIE MUSIC FOR ALL” Embrace a unique arrangement of great indie music at K11 on the last Saturday of each month. Connect to local indie music scene with moderator Yuen Chi-Chung and different speakers and musicians!First SectionDate: 29 July (Sat)Time: 4:00pm - 6:00pmSpeech Topic: Non-Mainstream Artists & Musicians DevelopmentSpeaker: Edwin Lo + Chai Zi Wen Samuel (Ear Up Music) Line up: Linda Chow x Adrian Lo Venue: K11, 3/F   Second Section Date: 26 August (Sat) Time: 4:00pm - 6:00pm Speech Topic: The Role of New Media in Local Indie Music Market vs Global Music Market Speaker: Kap Liu (New Ears Music, Online Media) Line up: Phoon x Empty Bottles Venue: To be confirmed   Third Section Date: 30 September (Sat) Time: 4:00pm - 6:00pm Speech Topic: The Development of Traditional Media on Local Indie Scene Speaker: Dr Wong Chi Chung (Experienced DJ, VJ and producer) and Jacky Lui (Commercial Radio DJ) Line up: Tomii Chan x Jonathan Yang x Ewan Ho Venue: To be confirmed

About K11

A global high-end lifestyle brand operator under New World Group, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature.

Art - K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art.

People - K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience, art and culture in the regions so as to create a unique K11 multicultural living area.

Nature - Various green design and technology concepts are taken into account in the interior architecture of K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are inspired to consider the intimate relationship between human and nature.

For media enquiries, please contact:

K11 Concepts Limited

Ms. Agnes YUNG       Tel：3723 0189 / 6777 0284          Email：agnesyung@K11.com

Ms. Fei YIP                 Tel：3723 0058 / 6777 0354          Email：feiyip@K11.com

Ms. Tammy LAM        Tel：3723 0055 / 6138 2139          Email：tammylam@K11.com

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